August 2025 TCPA Updates: What Businesses Should Learn from Recent Lawsuits
We’re big fans of Troutman Amin LLC and their work at TCPAWorld, so we’re sharing the latest TCPA update they covered. Here are some fresh TCPA developments this August that every business should pay attention to.
Businesses that still underestimate Telephone Consumer Protection Act (TCPA) liability should take a close look at two recent cases. Both show just how steep the costs can be when compliance slips, even for household names.
New TCPA Lawsuit and Settlement in August 2025
1. Momentum Solar’s $30 Million Settlement
Momentum Solar has agreed to a TCPA settlement valued at up to $30 million, and the terms are unlike anything seen before. Payments will stretch over 15 years, structured almost like a mortgage.
Key details of the deal:
- Payments tied to capital raises
- A staggered pay-down schedule
- An unusual $20 million “Quick Pay” option for faster resolution
This arrangement highlights two important lessons. First, plaintiffs’ attorneys are not backing down when a company shows strong revenue but weak margins. Second, settlements aren’t just growing in size but are also becoming more complex, adding long-term financial strain on businesses that fail to address TCPA risk head-on.
For businesses watching from the sidelines, the warning is clear: TCPA liability doesn’t just drain current revenue but can impact a company’s finances for years, limiting growth and investment opportunities.
2. Albertsons’ Fast $6 Million Payout
In another surprising move, Albertsons agreed to settle a TCPA SMS Do Not Call case for nearly $6 million. The case focused on the company’s failure to honor “STOP” requests from consumers.
What makes this deal stand out is the speed: the settlement was finalized less than 30 days after the case was filed. That’s nearly unheard of in class action litigation.
The message here is simple: revocation cases tied to SMS marketing are being taken extremely seriously. Ignoring or overlooking opt-out requests can turn into a lawsuit with lightning speed, leaving little time for a business to prepare a defense.
Who Is Anthony Paronich?
The guy behind many of these cases — the dreaded Wolf of the TCPA — is Anthony Paronich. If you’ve been following TCPA litigation, the name Anthony Paronich comes up often. Nicknamed the “Wolf of the TCPA,” Paronich has become one of the most prominent attorneys driving these cases.
Get Noah Wieder | US Data API Blogs’s stories in your inbox
Join Medium for free to get updates from this writer.
Paronich’s strategy is aggressive and effective:
- He often targets companies with strong revenue but weak compliance practices.
- He focuses heavily on SMS marketing violations, especially around opt-out failures.
- His case volume has grown significantly, making him one of the most feared names for businesses that rely on calling and texting campaigns.
He recently appeared on the Deserve to Win podcast, where he explained why case volume is rising and why more businesses are being pulled into TCPA disputes. For companies, the takeaway is that Paronich and attorneys like him are not slowing down. Instead, they are finding new angles to bring claims faster and push for larger settlements.
Why These Cases Should Alarm Businesses
The Momentum Solar and Albertsons settlements showcase two different risks:
- Long-term financial strain — A 15-year payout plan can cripple a company’s future growth.
- Quick settlements — Lawsuits can turn into multi-million-dollar checks in less than a month.
Both scenarios are equally damaging. Companies may either face years of dragged-out payments or be forced to settle before they can even mount a defense.
This trend suggests that plaintiff lawyers are setting new expectations: big settlements for companies with weak compliance, and fast settlements where SMS revocation issues are obvious.
TCPA Compliance Tools to Avoid Litigations
The best way to stay off the radar of TCPA litigators is to adopt preventive tools and processes. Here are some of the most effective solutions:
1. Advanced Number Validation
These confirm whether a number is active, its line type (landline, mobile, or VoIP), and whether it’s safe to call or text. Invalid numbers and VoIP lines often carry higher risks.
2. DNC (Do Not Call) Scrubbing with TCPA Litigator and Complainer Check
Regularly check your contact lists against the National DNC Registry and state-specific lists. Calling someone on these registries without consent is one of the fastest ways to trigger a lawsuit. This tool also allows you to identify known TCPA litigators or frequent complainers. Flagging and removing these numbers can help reduce exposure.
3. Reassigned Numbers Database (RND) Check
A number that once belonged to your customer may now belong to someone else. Contacting the new owner without consent can result in litigation. RND checks help confirm ownership changes before outreach.
4. Consent and Opt-Out Management
Always document consent and make opt-out requests easy to honor. Automated systems should process “STOP” or similar keywords immediately to avoid claims of ignoring revocations. Be reminded that with the new TCPA rules implemented in April 2025, you must process opt-outs in 10 business days and cover grander scale of words requestors might use to opt-out.
Businesses that combine these tools with strong compliance training for their teams are far less likely to end up on the wrong side of a lawsuit.
Final Word
Momentum Solar’s long-haul settlement and Albertsons’ lightning-fast payout show two sides of the same coin: TCPA enforcement is expensive, unpredictable, and relentless.
Adding to the challenge, litigators like Anthony Paronich continue to push for higher case volumes and bigger payouts. Companies that rely on outbound calling or SMS marketing should treat compliance as a core business function — not an afterthought.
The smartest move is to invest in compliance tools like phone validators, DNC scrubbing, and reassigned number checks. These don’t just reduce liability; they also protect brand reputation and customer trust.
The bottom line: the cost of prevention will always be lower than the cost of a 15-year payout plan or a $6 million settlement signed in under a month.
Ready to safeguard your business from TCPA risks?
Register for a FREE API Test Account and try Searchbug’s Complete TCPA Compliance Solutions at zero cost. See how real-time phone validation, DNC scrubbing, and reassigned number checks can keep your business safe and compliant.
